Don’t Let Black-Hat SEO Wreck Your Rankings. Whether you’re doing your own search engine optimization or paying a company to do it for you, there are certain SEO techniques that should be avoided at all costs. Proper search engine optimization…read more
Today’s internet users love media-rich content. A well-chosen photo or graphic entices readers to engage in the content on your website and can provide additional information that might be a bit boring in text form. Great images enhance site users’…read more
Suggestions for business owners dealing with false or negative online reviews It’s an average day at the office. The phone is slow today, so you decide to take a look at your online reviews out of curiosity. All seems well…read more
In many ways, your business’ website is like a brochure for your brand. Other than a top notch design, what might make your brochure stand out from the competition? The contents of a brochure should convince people that your brand…read more
In the past, we have alerted our customers and other local businesses about telemarketers and mail/email spam claiming to come directly from Google, or on their behalf. Their sales pitches and/or services offered will vary, but all have one thing…read more
We wanted to address some of the misinformation and panic we have been seeing in regards to the Google mobile update, and its handling of mobile websites. It is true that they have updated their ranking methodology to give some…read more
Using simple video slideshows is an easy and cost effective way to enhance your website, improve your site’s SEO quality and create an engaging piece of content for your users. There are numerous slideshow editing software options that allow you…read more
A widely circulated article from the New York Times published last fall highlighted the rising costs of pay-per-click (PPC) advertising, like Google AdWords. The article implied that PPC advertising has become too competitive (read: expensive) for most small businesses. While…read more
A few weeks ago, Google announced that they would soon be merging Google Places with Google+ for Business, thus creating a new product called Google+ Local. Google hopes to create the definitive SoLoMo (social, local, mobile) resource for local businesses,…read more
The definitive answer to that question is no…and yes…well…maybe. Many digital marketing consultants and “social media experts” base their sales pitch around statements like “every business needs to have a Facebook page” but I tend to disagree. The fact that…read more
