With Pay-Per-Click Marketing, our Billings, MT team wants to fully know your business and surrounding environment. We want complete understanding of target audience and how they interact with the digital products we deliver.
We take this information to build a blueprint to drive more traffic and convert web visitors into leads. Successful PPC marketing strategies must change and adapt in order to meet the ever-changing consumer market.
Get Discovered With Pay Per Click
Perhaps your site ranks lower than your only negative internet review, your site can’t be found in searches for relevant keywords, or your site visitors aren’t engaging with your products & services – Pay Per Click Advertising (Coupled with Search Engine Optimization) can help improve and bypass these issues. Through keyword research and web analytics, we determine what needs to be done to make sure you’re showing at the top of the results and drive engagement.
PPC is a highly involved, strategy-driven process that can take time in order to establish consistent appearance in search results against competitors; this ultimately depends on the demand of the selected keywords, your ad budget, geographic location, and much more.
With PPC in constant evolution, previous best practices and tactics may become obsolete quickly. A highly specialized team is needed to ensure that the content produced and practices implemented are aligned with the users search intent and follow Google’s complex algorithms.
Actions taken to optimize your site can vary depending on your industry, needs, the age of your site, and content.
Pay Per Click Advantages
Increased Traffic
Sometimes getting your name out there takes a bit of effort, and Pay Per Click advertising can be a valuable investment. PPC advertising maximizes traffic to your site right away with sponsored links that target your ideal audience. We can help you open a new account, audit and improve an existing account, or even manage your campaign for you.
Flexible Ad Campaigns
When you first open your pay-per-click ad account, you’ll decide what amount you’re willing to pay for ads each month. We will develop campaigns using keywords relevant to your business goals, along with display, video, and other dynamic ads. Then we review the data to determine which keywords and ads are performing best, allowing us to further refine your PPC campaign.
Paid ads can be a highly valuable digital marketing tool because of the extensive data that the ad platform collects about your users and the actions taken on your site. Pay per click ads also provide a more immediate effect than organic search optimization, making them great for new launches or a quick solution to search ranking woes. And you only pay when someone clicks your ad – so you only pay when the ad is working. Awesome!
Real Data, Real Results
Are you curious how people are finding your website, and what their experience was like? We offer tracking and reporting tools that help you get accurate data on site activity and measure the effectiveness of your website. Regardless of whether you leave the paid advertising to us or you’re managing your own online presence, we recommend setting up Google Analytics.
Google Analytics allows you to track a variety of metrics and data to find out how your website is performing. What makes web advertising so unique is the detailed consumer data that you can track. Without Google Analytics or a similar service, you’re simply not making the most of your website.
It’s a great resource for site owners, so we require Google Analytics access for both SEO and Pay-Per-Click management. Let’s go over some of the benefits:
- See if your Pay-Per-Click campaign is driving traffic to your site
- Learn about the geographic location of your site visitors
- Find out which pages encourage the most user engagement, and which pages aren’t exciting enough for your users.
- Compare the quality of traffic from various sources (Paid, organic, direct links, social media)
- View historical data and measure the results of your paid marketing efforts
- Pull reports with the data that’s most important to you
Google Analytics isn’t the only way to track site data. We use several other tools to track your traffic and search performance. Google Search Console alerts us to bad links or missing pages, and shows which Google searches your site appeared on, plus a number of other utilities.
All this data allows us to see the fine grain detail of your website’s performance, send you relevant reports to keep you in the know, and find the right solutions for your website.
Note: We are certified in search advertising through the Google Partners program. However, our organic search engine optimization services are neither verified nor endorsed by Google.