With Email Marketing, our Billings, MT team wants to fully know your business and surrounding environment. We want complete understanding of target audience and how they interact with the services or products you deliver.
We take this information to build a blueprint to create more engaging content and convert web visitors into leads. Successful email marketing strategies must change and adapt in order to meet the ever-changing consumer market.
Actions taken to optimize your email marketing can vary depending on your industry, needs, and content.
We’ll create an email template that matches your business’s needs.
Stand out from the competition with a customized email marketing template. We’ll work with you to design custom email templates that perfectly compliment your brand. Whether we use the email marketing features built-in to your eCommerce software or use a third-party email management platform, we strive to provide you with branded, easy-to-use templates.
We’ll manage your email marketing from end to end.
Our email marketing tam will set up and manage your campaigns, optimize your lists, schedule your emails, and track performance. We have experience working with third-party email service providers and are well-equipped to create a unique experience.
We’ll add relevant and engagement-worthy content to your email campaigns.
When it comes to email copy writing, we take our time to ensure we’re crafting relevant, intriguing, and engaging copy. We can write email copy for individual emails, such as a holiday campaign, monthly newsletters, or for fully-customized drip campaigns triggered by certain events or actions.
We conduct extensive email testing to find out what’s working and what isn’t.
Testing is crucial to building a highly successful email marketing strategy. To find out what resonates with your audience, we test to determine the right time of day and day of the week to determine when your customers are most likely to open and engage with your email. We also test out subject lines and pre-header text to see which are the most eye-catching and use these results to drive future email campaigns.
Real Data, Real Results
Are you curious how people are finding your website, and what their experience was like? We offer tracking and reporting tools that help you get accurate data on site activity and measure the effectiveness of your website. Regardless of whether you leave the SEO and paid advertising to us or you’re managing your own online presence, we recommend setting up Google Analytics.
Google Analytics allows you to track a variety of metrics and data to find out how your website is performing. What makes web advertising so unique is the detailed consumer data that you can track. Without Google Analytics or a similar service, you’re simply not making the most of your website.
It’s a great resource for site owners, so we utilize Google Analytics for both SEO and Email Marketing. Let’s go over some of the benefits:
- See if your Email Marketing Campaign is driving traffic to your site
- Learn about the geographic location of your site visitors
- Find out which emails encourage the most user engagement, and which aren’t exciting enough for your users.
- View historical data and measure the results of your Email Marketing efforts
- Pull reports with the data that’s most important to you
We also use several tools to track and we use several site diagnostic tools as a part of our Email Marketing management services. All this data allows us to see the fine grain detail of your email campaign’s performance, send you relevant reports to keep you in the know, and find the right solutions for your business.