Dangers of the Dark Side: 3 Black-Hat SEO Tactics to Avoid

Don’t Let Black-Hat SEO Wreck Your Rankings. Whether you’re doing your own search engine optimization or paying a company to do it for you, there are certain SEO techniques that should be avoided at all costs. Proper search engine optimization…read more

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Website Content: Why it Matters 

In many ways, your business’ website is like a brochure for your brand. Other than a top notch design, what might make your brochure stand out  from the competition? The contents of a brochure should convince people that your brand…read more

Don’t Be Fooled (It’s Not Actually Google)

In the past, we have alerted our customers and other local businesses about telemarketers and mail/email spam claiming to come directly from Google, or on their behalf. Their sales pitches and/or services offered will vary, but all have one thing…read more

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Clarification on the Google Mobile Update

We wanted to address some of the misinformation and panic we have been seeing in regards to the Google mobile update, and its handling of mobile websites. It is true that they have updated their ranking methodology to give some…read more

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Video Slideshows on Your Website

Using simple video slideshows is an easy and cost effective way to enhance your website, improve your site’s SEO quality and create an engaging piece of content for your users. There are numerous slideshow editing software options that allow you…read more

PPC Advertising for Local Businesses

A widely circulated article from the New York Times published last fall highlighted the rising costs of pay-per-click (PPC) advertising, like Google AdWords. The article implied that PPC advertising has become too competitive (read: expensive) for most small businesses. While…read more

Google+ Local: The Panic Free Plan

A few weeks ago, Google announced that they would soon be merging Google Places with Google+ for Business, thus creating a new product called Google+ Local. Google hopes to create the definitive SoLoMo (social, local, mobile) resource for local businesses,…read more