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To coincide with a change in company name, PLC tasked Zee Creative with handling a branding revamp. First we created a sleek new logo that combined a touch of elegance with a call back to the company's roots in western values: honesty, integrity, and character. To match the new look, we have also provided new ad designs and print materials. The last piece to the puzzle, our personal pièce de résistanc, is an all new web site. The site features an elegantly modern "dark mode" inspired design that makes their strong photography and videos pop. The site makes it easy for users to get the latest and greatest out of PLC via a social media feed, blog, and newsletter signup. A custom real estate property management solution allows PLC to easily update details through the admin while simultaneously allowing users to quickly find their very own piece of the west, no matter their viewing device.