Tips for Business Websites: Avoiding Too Much of a Good Thing

posted by: Mike Marshall

Building and designing websites today is an exciting process (for both developer and client). There are so many directions that a project can go and the solutions available are seemingly endless.  With this wealth of options, in recent years we have noticed some ill side effects for site owners resulting from overindulging in new technology.

Too much automation

Nobody likes unnecessary work and given the opportunity to eliminate it and streamline our days; we’ll take it every time. Websites can certainly do this for you but take care not to cut yourself out of the loop. By over streamlining and automating processes to the point that you are no longer directly involved can be a big negative. In many market sectors clients need and expect direct interaction. Without it, it can appear like your business is hiding behind contact forms and code. Find an even balance and don’t forget they want to buy from you not the code.

Too much information

Some site owners (especially early on) want to put everything but the kitchen sink up on their website. While this can make for a large and informative site, in our real-world observations it can lead to people contacting you less. If that is the goal (which in some cases might be appropriate) then go for it. But, if one of your main goals is to have people contact you it would be wise to scale things back. If your site visitors can effectively window shop your site and find what they need from the wealth of information, they may not call to find out more. Most site owners do want (and need) these calls to keep their sales conversions high. Typical websites, like brochures, will rarely outsell a good business owner or salesperson. If this is important to you be sure to include just enough information to get them interested and come directly to you for more.

Too many gizmos

Who doesn’t love having the latest and greatest toys? As developers we are always on the lookout for the next big thing – but they aren’t for everyone and every application. Be sure to look at what your site’s needs are before adding something just for the “cool factor”. Yes, social media is hot right now but do you need to include every social network, app and widget on your site? And yes, animated intro pages are very visually appealing but is it really adding to what you are trying to accomplish and is it worth the extra cost? Remember that the site is for your clients. Pick solutions that best fit the audience and content. Like most things moderation and proper application is the key.

If you need help determining what is best for your business please contact us.