Search Engine Optimization, Management and Web Marketing

Local Search Engine Optimization

Do you ever wonder how you can reach new and current clients in your local area? More frequently the trend to advertise in local markets is swaying to the internet.   Managing your local web presence is an important role in online reputation management.  Make sure that your business or organization is represented in all the wonderful (and often free) resources out there to help you maximize your visibility.

The value of the ‘First Five‘
If you are a locally focused provider of products or services, it’s crucial to rank among local competitors for keywords related to your business.  That’s why we customize our work methods and approach each client individually.  Local Optimization is really about applying a strategy from five fronts:

• Get on the Map.  Create, optimize and maintain map listings on sites like Google Places & Bing Local
• Think outside the phone book with local online directory submissions
• Make a game plan.  Strategies for obtaining reviews from satisfied customers
• It’s all about the references.  Utilize citations from local sources and websites
• Get in for the close up.  Enhance your website to cater to the needs of your local customers presence for locally focused businesses

We keep up to date on the continually changing search engine algorithms, and regularly re-evaluate our methods and implement strategies to produce the best outcome in our practices.  We can help identify a customized plan specific to your business and industry that will assist you and your staff with the very tools that we implement to manage it internally down the road.

Tackle the basics of local search engine marketing and reputation management yourself.  We offer a one-hour class on Local Search Engine Optimization taught by our web marketing guru, Eric.  He can apply your business objectives and match them with an online marketing plan that can help accomplish those needs efficiently and effectively.

Pay Per Click Advertising (PPC)

Sometimes getting the message out requires a concerted effort to put your company or organization out in front of people that are interested in the very thing you offer.  What Pay Per Click Advertising offers is a successful investment to maximize traffic towards your site through sponsored links and ads, with the ability to capture a targeted, qualified audience.

Zee Creative offers our insight on establishing new PPC accounts and even auditing an existing account(s), we’ll even manage the account for you.  We specialize in Google Adwords and Bing AdCenter platforms, but setup and manage accounts on secondary networks like Facebook’s Ad platform.

Getting set-up is easy
No need to hand over your first born on this one, you can start an account and deposit a starting balance and determine a budget.  You only pay when the ad is clicked, saving you the stress of forking over the cash and then wondering if the advertisement is actually working.

By using keywords matched to your industry you can then develop a PPC campaign (or multiple campaigns) and track them individually to review the return on investment through different keywords or ad groups.  With the ability to track the return on your investment it is easy to place a value on this form of online advertising.  PPC is a resource that will increase your company’s search presence and it’s a cost effective marketing strategy that can help diversify your advertising sources.  We recommend keeping a diverse advertising portfolio so the coverage of your campaign taps into many avenues and establishes a broader more significant presence on the web.

This is the Hokey Pokey

• Cost effective advertising strategy to generate highly targeted visitors
• Increase your company’s search presence
• Return on investment (ROI) knowledge with easy tracking for each campaign
• Increase click-through-rates and qualified leads
• Maximize your advertising budget
• Quicker listing process with immediate traffic
• Viable resource to supplement other web marketing strategies (like SEO and/or Social Media) in order to diversify traffic sources.

Search Engine Optimization (SEO)

Everyone wants to be the ‘Bella of the Ball’ and when it comes to websites, it can be  competitive.  The trick is to keep the attention on your business through valuable content, link building, and submitting your name and business profile to relevant and credible directories. Implementing keywords and  It’s important to direct traffic to your site and a strong SEO campaign will not only focus the attention on your business website, but rank you among your competitors.

We place a high importance on educating our clients on what we our methods and share our knowledge to make our mutual efforts most effective.  We often couple an SEO strategy with social media marketing and email marketing and provide a one-time SEO consultation for those who need to get a pulse on their SEO marketing plans.

Our SEO services include:

• Keyword Research and Competitive Analysis
• Optimization of title tags, meta descriptions, heading tags and other structural elements to align with target keywords
• Content Creation
• Link Building
• Online Reputation Management
• Identifying and fixing search engine crawling and/or indexing issues
• Identifying and fixing technical site issues like duplicate content…
• Web visitor tracking, reporting and analysis
• Landing page optimization
• Local search engine and maps optimization

Web Analytics

Ever wanted to know how (or if) people are getting to your website, and what they’re doing when they get there? Measuring your efforts to increase website traffic can be quantified and matched against company goals or objectives with Web Analytics.  Zee Creative offers tracking and reporting tools to help you and your company reach those goals, acquire accurate data on site activity, and even measure the effectiveness of marketing campaigns like search engine optimization, social media marketing, and pay-per-click ads.

Analyze This
Using Web Analytics will help you:

• Get the scoop. Know where your website visitors are coming from, when they are coming and what they are doing when they land on your site
• Sharpen the data.  Track a wide variety of metrics and drill down into the data to see how your website is really performing
• Make a plan.  Produce actionable insights for the next steps of your marketing campaign
• Find the Source.  Know what keywords  and referral sites are driving traffic to your site
• Do some ‘recon’.  Know what sites are sending referral traffic to your site
• Discover the trends.   Know where your highest converting traffic is coming from
• Be in the ‘know’.  Make informed marketing and website decisions
• Make methodical decisions.  Use historical data to take steps to increase conversions.
• Work with the Web Marketing Wizards.  Our marketing specialist has acquired a Google Analytics Individual Qualification.

We’ll help you establish goals and reach them with valuable data and useful information on emerging trends.  Find out how you can use real data to make informed decisions about your website and your customers.  An advertising asset you can count on, with solid numbers – web analytics is a deliverable return on an investment on your consumer data.

Google Analytics 101 from Zee Creative University
Interested in learning how to start managing your analytics on your own? Zee Creative teaches a one hour course on how to use Google Analytics, a web solution to help you discover how your site is being found and used.  No tech degrees required.  Google Analytics is a user friendly (and free!) tool to help you learn more about your users and create actionable insights to help refine your marketing strategy.  Contact us to sign up for the next class.  This is a DIY solution you won’t want to miss out on!