Category Archives: Web Marketing
PPC Advertising For Local Businesses
A widely circulated article from the New York Times published last fall highlighted the rising costs of pay-per-click (PPC) advertising, like Google AdWords. The article implied that PPC advertising has become too competitive (read: expensive) for most small businesses. While …
Does Every Small Business Really Need a Facebook Page?
The definitive answer to that question is no…and yes…well…maybe. Many marketing consultants and “social media experts” base their sales pitch around statements like “every business needs to have a Facebook page” but I tend to disagree. The fact that Facebook …
Recognizing the Best Values in Search Engine Optimization
We have been helping site owners for all types and sizes of sites for years with their search engine optimization needs. For most it is a mysterious process that they don’t wish to understand and for others it is an …
Search Engine Optimization and Marketing (SEO) Tips for Local and Regional Businesses
Over the years we have worked with many clients to help them market their businesses. Search Engine Optimization (SEO) is always at the top of everyone’s list and rightly so. It is a very powerful and cost effective tool for …
