A few weeks ago, Google announced that they would soon be merging Google Places with Google+ for Business, thus creating a new product called Google+ Local. Google hopes to create the definitive SoLoMo (social, local, mobile) resource for local businesses … Continued

The definitive answer to that question is no…and yes…well…maybe. Many digital marketing consultants and “social media experts” base their sales pitch around statements like “every business needs to have a Facebook page” but I tend to disagree. The fact that … Continued

By now almost everyone knows the term “Social Media” and a good portion of you are either using it in your day-to-day life in the form of Facebook, Twitter, Instagram. Social Media can be an incredible tool for encouraging interaction … Continued