We wanted to address some of the misinformation and panic we have been seeing in regards to Google’s recent changes in its handling of mobile websites. It is true that they have updated their ranking methodology to give some preference … Continued


A widely circulated article from the New York Times published last fall highlighted the rising costs of pay-per-click (PPC) advertising, like Google AdWords. The article implied that PPC advertising has become too competitive (read: expensive) for most small businesses. While … Continued


The definitive answer to that question is no…and yes…well…maybe. Many digital marketing consultants and “social media experts” base their sales pitch around statements like “every business needs to have a Facebook page” but I tend to disagree. The fact that … Continued